Week 4 - Observation: Economy

This week I have to be on the lookout for designs with good use of Economy.

Economy means keeping it simple.
If you can remove an element from a composition and your composition still works, then leave that element out.


I remember walking through New York City. In Times Square I couldn't help but notice the amazing Lyft billboard.

At that time I couldn't really put a finger on what made it so good.


It's so simple and so easy to parse in your head.


Lyft is the most affordable ride in town.

If that sounds good, then download and go.






Here's another example of what lyft does with design.






I've always been a loyal user of Lyft. Screw Uber! :)